Writing property descriptions when you should be running a house tour and actually selling the house is a nightmare for every real estate agent.
With ChatGPT you can quickly generate fast and high-quality property descriptions, tailored to each listing.
Is ChatGPT down? Use Jasper Chat instead. It’s the best altenative to ChatGPT and based on the same GPT-3.5 technology. I use it all the time to create blog posts and copywriting.
In this list, I'll show you how you can get the most out of ChatGPT for real estate, from property descriptions to Facebook ads and even email templates! I hope these help you to sell faster and prioritize your work.
If you enjoyed reading and found these helpful, please let me know in the comments. Would love to hear!
1. Property Description
Prompt: "Write a 400-word property description for a 3,289 sq ft, 5 bd, and 4 ba residential home in Santa Monica, CA 90402. The house was built in 1952, comes with central air and a 3-car garage. It also has wooden floors, a chef-style kitchen, and main bedroom with a walk-in closet. The main selling points of this home are the gated community, beautiful pool, and spectacular views. The aim of this description is to sell the home with a kind but confident tone."
Result:
2. SEO-Optimized Property Description
Prompt: "Write an SEO-optimized, 300-word property description for a 3,289 sq ft, 5 bd, and 4 ba residential home in Santa Monica, CA 90402. The house was built in 1952, comes with central air and a 3-car garage. It also has wooden floors, a chef-style kitchen, and main bedroom with a walk-in closet. The main selling points of this home are the gated community, beautiful pool, and spectacular views. The aim of this description is to rank #1 in Google for the keyword "Luxury Homes in Santa Monica"."
Result:
3. Company Bio
Prompt: "Write a company bio for our real estate agency. We specialize in selling luxury homes in Santa Monica, CA. Last year, we sold over $200 million worth of homes, and we're trusted by some of the most famous actors in Hollywood."
Result:
4. Prepare for Buyer Questions
Prompt: "I'm the real estate agent selling this home. What questions might potential buyers ask for a property of a 3,289 sq ft, 5 bd, and 4 ba residential home in Santa Monica, CA 90402. The house was built in 1952, comes with central air and a 3-car garage. It also has wooden floors, a chef-style kitchen, and main bedroom with a walk-in closet. The main selling points of this home are the gated community, beautiful pool, and spectacular views."
Result:
5. What Sells the House
Prompt: "I'm the real estate agent selling a 3,289 sq ft, 5 bd, and 4 ba residential home in Santa Monica, CA 90402. The house was built in 1952, comes with central air and a 3-car garage. It also has wooden floors, a chef-style kitchen, and main bedroom with a walk-in closet. What are the key-selling points for a home of this caliber? How can I make a quick and lasting impact to possible buyers. Provide bullet points."
Result:
6. Print Advertising
Prompt: "Write a 200-word print advertising copywriting for a 3,289 sq ft, 5 bd, and 4 ba residential home in Santa Monica, CA 90402. The house was built in 1952, comes with central air and a 3-car garage. It also has wooden floors, a chef-style kitchen, and main bedroom with a walk-in closet. The main selling points of this home are the gated community, beautiful pool, and spectacular views. The aim of this print advertising is to sell the home fast. Please also create a catchy headline."
Result:
7. Google Ad Headlines
Note: Google text ad headlines have a max 30 character limit, but if I add it to the prompt, ChatGPT always goes over the limit. Therefore prompt is for 15. Feel free to play with it.
Prompt: "Write 10 under 15 characters long Google ad headlines for a 3,289 sq ft, 5 bd, and 4 ba residential home in Santa Monica, CA 90402. The house was built in 1952, comes with central air and a 3-car garage. It also has wooden floors, a chef-style kitchen, and main bedroom with a walk-in closet. The main selling points of this home are the gated community, beautiful pool, and spectacular views. The aim of these headlines is to get people to click the ad."
Result:
8. Google Ad Descriptions
Prompt: "Write 10 under 85 characters long Google ad descriptions for a 3,289 sq ft, 5 bd, and 4 ba residential home in Santa Monica, CA 90402. The house was built in 1952, comes with central air and a 3-car garage. It also has wooden floors, a chef-style kitchen, and main bedroom with a walk-in closet. The main selling points of this home are the gated community, beautiful pool, and spectacular views. The aim of these descriptions is to get people to click the ad."
Result:
9. Facebook Ad Copy
Prompt: "Write 2 long-form and 2 short-form Facebook ads for a 3,289 sq ft, 5 bd, and 4 ba residential home in Santa Monica, CA 90402. The house was built in 1952, comes with central air and a 3-car garage. It also has wooden floors, a chef-style kitchen, and main bedroom with a walk-in closet. The main selling points of this home are the gated community, beautiful pool, and spectacular views. The aim of these Facebook ads is to engage readers and get them to share the ad."
Result:
10. Youtube Transcript
Prompt: "Write a 500-word YouTube transcription for a 3,289 sq ft, 5 bd, and 4 ba residential home in Santa Monica, CA 90402. The house was built in 1952, comes with central air and a 3-car garage. It also has wooden floors, a chef-style kitchen, and main bedroom with a walk-in closet. The main selling points of this home are the gated community, beautiful pool, and spectacular views. The aim of this transcription is to show the home for potential buyers."
Result:
11. Tweets
Prompt: "Write 10 inspirational tweets for a 3,289 sq ft, 5 bd, and 4 ba residential home in Santa Monica, CA 90402. The house was built in 1952, comes with central air and a 3-car garage. It also has wooden floors, a chef-style kitchen, and main bedroom with a walk-in closet. The main selling points of this home are the gated community, beautiful pool, and spectacular views. Add tweets that people easily share."
Result:
12. Cold-Call Transcript
Note: It's a bit cringey, but works as a baseline.
Prompt: "Write a cold-call transcript for a 3,289 sq ft, 5 bd, and 4 ba residential home in Santa Monica, CA 90402. The house was built in 1952, comes with central air and a 3-car garage. It also has wooden floors, a chef-style kitchen, and main bedroom with a walk-in closet. The main selling points of this home are the gated community, beautiful pool, and spectacular views. The aim of this transcript is to get new clients to see the house. Make a warm personal introduction before talking about the home."
Result:
13. Email Existing Clients
Prompt: "Write a friendly email script for a 3,289 sq ft, 5 bd, and 4 ba residential home in Santa Monica, CA 90402. The house was built in 1952, comes with central air and a 3-car garage. It also has wooden floors, a chef-style kitchen, and main bedroom with a walk-in closet. The main selling points of this home are the gated community, beautiful pool, and spectacular views. The aim of this email is to get existing clients to see the house."
Result:
